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المؤلفAlnawas, Ibrahim
المؤلفAl Khateeb, Amr
المؤلفEl Hedhli, Kamel
تاريخ الإتاحة2023-10-03T08:49:02Z
تاريخ النشر2023
اسم المنشورJournal of Retailing and Consumer Services
المصدرScopus
الرقم المعياري الدولي للكتاب9696989
معرّف المصادر الموحدhttp://dx.doi.org/10.1016/j.jretconser.2023.103412
معرّف المصادر الموحدhttp://hdl.handle.net/10576/48243
الملخصPrior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive and emotional aspects. To address these two issues, our study takes a more nuanced approach by examining a comprehensive set of app-related factors, including functional, offerings, experiential and relational factors, and their differential impacts on two distinct components of app relationship quality, namely cognitive app relationship quality (CARQ) and emotional app relationship quality (EARQ). It also examines the differential impact of CARQ and EARQ on app stickiness, which has long been considered as a managerial challenge. A 'modular design approach' was used to collect the data from an online UK consumer panel. 605 responses were analyzed using AMOS 24. The results indicated that functional and offering factors produced greater effects on CARQ than on EARQ. In contrast, experiential and relational factors were found to have stronger effects on EARQ than on CARQ. Further, CARQ was found to have a stronger effect on app stickiness compared to EARQ. The current study offers a detailed understanding of the factors that contribute to each component of app relationship quality and empirically demonstrates the differential effects of the cognitive and emotional aspects on app sickness. Such results are expected to help e-retailers to develop a strong digital presence, build future readiness for their brands, and design app-focused strategies using a consumer-centric approach.
اللغةen
الناشرElsevier
الموضوعApp stickiness
Mobile apps
Relationship quality
Stimulation-organism-response model
العنوانThe effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
النوعArticle
رقم المجلد75
dc.accessType Abstract Only


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