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AuthorAlserhan, Baker Ahmad
AuthorAlthawadi, Othman Mohammed
AuthorBoulanouar, Aisha Wood
Available date2023-11-22T07:29:42Z
Publication Date2016
Publication NameInternational Journal of Islamic Marketing and Branding
Identifierhttp://dx.doi.org/10.1504/IJIMB.2016.081322
CitationAl Serhan, B. A., Al Thawadi, O. M. O., Boulanouar, A. W. (2017). Theories in Islamic Marketing. International Journal of Islamic Marketing and Branding, 1(4), 297-304
ISSN2055-0944
URIhttp://hdl.handle.net/10576/49595
AbstractIn this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to motivate researchers to begin to address the subject of Islamic marketing in a manner that will pave the way for a more defined theory of Islamic marketing to be constructed, a subject that so far remains clearly under researched.
Languageen
PublisherInderscience
SubjectIslamic marketing
marketing theory
construct
Islam
TitleTheories of Islamic marketing
TypeArticle
Pagination297-304
Issue Number4
Volume Number1
ESSN2055-0952
dc.accessType Abstract Only


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