Browsing The 7th Annual International Interdisciplinary Conference of the Gulf Studies Centre by Subject "FIFA World Cup"
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Nation branding legacies in emerging contexts - from 2010 to 2022
( Gulf Studies center - College of Arts & Sciences - Qatar University , 2022 , Conference)Sport mega-events such as the FIFA World Cup or Olympic Games are receiving increasing attention as their hosting is regarded a strategy to obtain global distinction. They are considered as one of the strategies to attain ...