• Nation branding legacies in emerging contexts - from 2010 to 2022 

      Arres, Kamilia Swart; Kutty, Nusarath Mohamed ( Gulf Studies center - College of Arts & Sciences - Qatar University , 2022 , Conference)
      Sport mega-events such as the FIFA World Cup or Olympic Games are receiving increasing attention as their hosting is regarded a strategy to obtain global distinction. They are considered as one of the strategies to attain ...