A Comparative Analysis of Arab and U.S. Cultural Values on the Web
| Author | Chun, Wootae |
| Author | Singh, Nitish |
| Author | Sobh, Rana |
| Author | Benmamoun, Mamoun |
| Available date | 2024-01-14T07:29:08Z |
| Publication Date | 2015-03-15 |
| Publication Name | Journal of Global Marketing |
| Identifier | http://dx.doi.org/10.1080/08911762.2014.991015 |
| Citation | Chun, W., Singh, N., Sobh, R., & Benmamoun, M. (2015). A comparative analysis of Arab and US cultural values on the web. Journal of Global Marketing, 28(2), 99-112. |
| ISSN | 0891-1762 |
| Abstract | ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites. |
| Sponsor | This academic paper was made possible by NPRP grant # 5-947-5-149 from the Qatar National Research Fund (a member of Qatar Foundation). |
| Language | en |
| Publisher | Taylor & Francis |
| Subject | Arab cultural depiction Internet localization U.S |
| Type | Article |
| Pagination | 99-112 |
| Issue Number | 2 |
| Volume Number | 28 |
| ESSN | 1528-6975 |
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