Developing and validating a multidisciplinary scale of E-retailing website elements
المؤلف | Alnawas, Ibrahim |
المؤلف | Al Khateeb, Amr |
تاريخ الإتاحة | 2024-02-06T06:29:59Z |
تاريخ النشر | 2022-05-01 |
اسم المنشور | Journal of Retailing and Consumer Services |
المعرّف | http://dx.doi.org/10.1016/j.jretconser.2021.102905 |
الاقتباس | Alnawas, I., & Al Khateeb, A. (2022). Developing and validating a multidisciplinary scale of E-retailing website elements. Journal of Retailing and Consumer Services, 66, 102905. |
الرقم المعياري الدولي للكتاب | 09696989 |
الملخص | The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve these objectives: a qualitative (content analysis) and a quantitative approach (factorial and confirmatory surveys). Three findings emerge from the current study. First: this study provides sound empirical support for e-retailing website elements as a high-order construct that consists of eight first-order factors. Second, the current research suggests that the measurement instrument for e-retailing website elements, which contains 54 items, is a valid and reliable using the following factors: hedonic website design elements, technical website design elements, website experiential elements, website relational elements, product-related elements, order-related elements, security-related elements and social media presence. Third, the proposed measurement instrument of e-retailing website elements strongly predicts e-satisfaction and e-trust. The key contribution of this study stems from developing and validating a multidisciplinary scale that synthesizes and integrates the major perspectives of e-retailing website elements. |
اللغة | en |
الناشر | Elsevier Ltd |
الموضوع | E-retailing e-service quality Online customer experience Relationship marketing |
النوع | Article |
رقم المجلد | 66 |
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