عرض بسيط للتسجيلة

المؤلفSobh, Rana
المؤلفBelk, Russell
تاريخ الإتاحة2024-02-22T11:17:41Z
تاريخ النشر2011-06-28
اسم المنشورJournal of Islamic Marketing
المعرّفhttp://dx.doi.org/10.1108/17590831111139848
الاقتباسSobh, R., & Belk, R. (2011). Domains of privacy and hospitality in Arab Gulf homes. Journal of Islamic Marketing, 2(2), 125-137.
الرقم المعياري الدولي للكتاب1759-0833
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84874181603&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/52104
الملخصPurpose: The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and hospitality in Qatari homes in the context of identity threats posed by an influx of Western modernity and its implications to marketers. Design/methodology/approach: The study involves observation and in-depth interviews with 24 middle-class male and female home-owning Qataris living in Doha. The analysis followed the logic of hermeneutic research. Findings: It was found that values of privacy and hospitality are notably emphasized in Qatari homes. The authors discuss how these values coexist despite their glaring contradiction and also show that in this context privacy is used to reveal consumption and display status rather than to hide it away from the public arena. Practical implications: With Qatar's collectivist orientation and strong gendered protectionism, marketing and advertising in the Gulf needs to be sensitive to these cultural practices. Originality/value: By developing an understanding of the privacy/hospitality dialectic in Qatar, the paper provides insights into how these values are incorporated or resisted in the design and use of family homes in a modern era of increasing globalism and suggests implications for marketers. © Emerald Group Publishing Limited.
اللغةen
الناشرEmerald Publishing
الموضوعHospitality
Islam
Marketing
National cultures
Privacy
Qatar
Rooms
العنوانDomains of privacy and hospitality in Arab Gulf homes
النوعArticle
الصفحات125-137
رقم العدد2
رقم المجلد2
ESSN1759-0841
dc.accessType Full Text


الملفات في هذه التسجيلة

Thumbnail

هذه التسجيلة تظهر في المجموعات التالية

عرض بسيط للتسجيلة