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المؤلفDeepa Bhatt, Mishra
المؤلفHaider, Imran
المؤلفGunasekaran, Angappa
المؤلفSakib, Md. Nazmus
المؤلفMalik, Nishtha
المؤلفRana, Nripendra P.
تاريخ الإتاحة2024-02-29T11:41:54Z
تاريخ النشر2023-09-20
اسم المنشورInternational Journal of Production Economics
المعرّفhttp://dx.doi.org/10.1016/j.ijpe.2023.109040
الاقتباسMishra, D. B., Haider, I., Gunasekaran, A., Sakib, M. N., Malik, N., & Rana, N. P. (2023). “Better together”: Right blend of business strategy and digital transformation strategies. International Journal of Production Economics, 266, 109040.
الرقم المعياري الدولي للكتاب0925-5273
معرّف المصادر الموحدhttps://www.sciencedirect.com/science/article/pii/S0925527323002724
معرّف المصادر الموحدhttp://hdl.handle.net/10576/52513
الملخصDespite the growth of digital transformation (DT) research, exactly how business strategy relationships lead to the successful implementation of digital transformation strategy (DTS) is not yet clearly understood. Although interest in investigating DT strategy in a broader manner is evident, little attention has been given to the dimensions needed to build DTS. To address this knowledge gap, our study offers a theoretical framework that explores how firms having different business strategies develop and successfully implement their own DTS. We position our proposed framework through the lens of strategic choice and dynamic capability theories and investigate how the four dimensions of DTS (the use of technologies, changes in value creation, structural changes and financial aspect) lead to open innovation, firm performance, and competitive advantage. The study validates our theoretical model using 215 responses from a survey with Bangladeshi organizations and tests the research hypotheses using structural equation modelling. Our results reveal that business strategy is a very important determinant of implementing DTS. Specifically, prospectors are associated with better use of technologies, changes in value creation, structural changes, and financial aspects, than defenders. Also, prospectors are associated with better implementation of DT than defenders. Lastly, DT implementation positively influences open innovation, firm performance, and competitive advantage. This study contributes to both theory and practice by carving out the dimensions of DTS that lead to enhanced performance outcomes.
اللغةen
الناشرElsevier
الموضوعBusiness strategy
Digital transformation strategy
Digital transformation implementation
Dynamic capability view
Structural equation modelling
العنوان“Better together”: Right blend of business strategy and digital transformation strategies
النوعArticle
رقم المجلد266
ESSN1873-7579
dc.accessType Full Text


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