Marketing from Leadership to Innovation: A Mediated Moderation Model Investigating How Transformational Leadership Impacts Employees’ Innovative Behavior
Date
2023-11-18Author
Alhitmi, Hitmi KhalifaShah, Syed Haider Ali
Kishwer, Rabia
Aman, Nida
Fahlevi, Mochammad
Aljuaid, Mohammed
Heidler, Petra
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In an increasingly competitive landscape, both researchers and businesses are showing
growing interest in promoting employee’s innovative work behavior (EIWB). Although earlier studies
have highlighted the significance of transformational leadership (TL) in cultivating innovation among
employees, there needs to be more understanding regarding the precise mechanisms and processes by
which leaders exert their influence over the IWB of their employees. This study is based on the social
exchange theory (SET) and upper echelon theory (UET) to investigate how the relationship between
TL and employees’ IWB is mediated by the employees’ intellectual agility (EIA) and the employee’s
voice (EV). To the best of researchers’ knowledge, this study represents the pioneering effort to
examine the mediating mechanisms of EIA and EV between TL and EIWB within the specific context
of small and medium Enterprises (SMEs) in a developing country. An online self-administered
questionnaire was utilized to collect data from 430 SMEs in Pakistan. The proposed hypotheses were
examined using partial least squares structural equation modeling (PLS-SEM). The study findings
revealed a significant influence of TL on EIWB mediated by both their EIA and EV. These findings
empower leaders to recognize their pivotal roles in nurturing innovation within their enterprises and
crafting an optimal culture and climate conducive to innovative endeavors. Furthermore, this insight
enables leaders to establish innovative environments that promote employees’ confident sharing
of ideas and concepts. The study also includes a comprehensive finding and their implications,
limitations, and suggestions for future research directions.
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