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Frugal entrepreneurship: Resource mobilization in resource-constrained environments
( John Wiley & Sons Ltd. , 2022 , Article)Frugal entrepreneurship (FE) is a recent pursuit that has evolved from the frugal innovation (FI) concept. How frugal entrepreneurs mobilize resources is both interesting and novel, yet it remains an underresearched area. ... -
Frugal innovation: Antecedents, mediators, and consequences
( John Wiley & Sons Ltd. , 2022 , Article)Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...