تصفح Center for Entrepreneurship and Organizational Excellence Research حسب الموضوع "Uncomfortable reality"
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Frugal innovation: Unveiling the uncomfortable reality
( Elsevier , 2021 , Article)Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...