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AuthorGoel, Pooja
AuthorGarg, Aashish
AuthorSharma, Anuj
AuthorRana, Nripendra P.
Available date2024-05-06T10:25:19Z
Publication Date2023-06-26
Publication NameJournal of Computer Information Systems
Identifierhttp://dx.doi.org/10.1080/08874417.2023.2224748
CitationGoel, P., Garg, A., Sharma, A., & Rana, N. P. (2023). Impact of sensory perceptions on the urge to buy impulsively. Journal of Computer Information Systems, 1-17.
ISSN0887-4417
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85163032383&origin=inward
URIhttp://hdl.handle.net/10576/54646
AbstractE-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating role of emotional states in the relationship between sensory perceptions and UBI. It also examines whether involvement moderates the impact of emotional states on the UBI. Data were collected from users who have used augmented reality (AR) features in Lenskart App and purchased products at least once during the last two months. Overall, the sensory perceptions elicited by AR apps significantly influence customers’ emotional states, driving the UBI. The influence of emotional states on the UBI was also considerably moderated by product involvement. Several practical and theoretical implications for e-commerce retailers are also discussed.
SponsorOpen Access funding for this paper has been provided by Qatar National Library.
Languageen
PublisherTaylor & Francis
SubjectAR apps
e-commerce
emotions
impulsive buying
Sensory
TitleImpact of Sensory Perceptions on the Urge to Buy Impulsively
TypeArticle
Pagination1-17
dc.accessType Open Access


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