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المؤلفRana, Nripendra P.
المؤلفSingh, Anurag
المؤلفParayitam, Satyanarayana
المؤلفMishra, Anubhav
المؤلفBhatt Mishra, Deepa
تاريخ الإتاحة2024-05-07T06:47:50Z
تاريخ النشر2023-08-09
اسم المنشورMarketing Intelligence and Planning
المعرّفhttp://dx.doi.org/10.1108/MIP-05-2023-0223
الاقتباسRana, N. P., Singh, A., Parayitam, S., Mishra, A., & Bhatt Mishra, D. (2023). The influence of social drivers on using ride-hailing services. Marketing Intelligence & Planning, 41(7), 854-879.
الرقم المعياري الدولي للكتاب0263-4503
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85166968446&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/54720
الملخصPurpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, and emotional support on intention to use ride-hailing. The authors further examine the moderating effects of internalization, compliance, social currency and informational support in the proposed conceptual model. Design/methodology/approach: The data were collected from 412 respondents from Delhi in India, and hypothesized relationships were tested using hierarchical regression. Findings: The results indicate that COVID-19 infodemic has a negative association with intention to use ride-hailing. Identification and emotional support show a positive association with intention to use ride-hailing. The results also support internalization and compliance as moderators between infodemic, identification and intention to use ride-hailing. Further, social currency and information support moderate the relationship between emotional support and intention to use. Originality/value: This is the first research, which adds to the expanding literature on ride-hailing, especially during the post-pandemic period of “new normal”.
اللغةen
الناشرEmerald Publishing
الموضوعCompliance
Emotional support
Infodemic
Intention to use
Ride-hailing
Social currency
العنوانThe influence of social drivers on using ride-hailing services
النوعArticle
الصفحات854-879
رقم العدد7
رقم المجلد41
dc.accessType Abstract Only


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