Browsing College of Business and Economics by Subject "actual purchase behaviour"

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The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market

AL SULAITI, SARA MOHAMMED (2020 , Master Thesis)
With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ...