College of Business and Economics: Recent submissions
Now showing items 121-140 of 206
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EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Master Thesis)The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ... -
POST-MERGER CUSTOMER BEHAVIOR AND ITS RELATIONSHIP WITH PERCEIVED SERVICE QUALITY IN THE BANKING INDUSTRY IN QATAR
(2021 , Master Thesis)Mergers, in the banking industry, occur all over the world. Recently, the first merge in Qatar occurred between Barwa Bank and International Bank of Qatar (IBQ). A new entity emerged from this merger and was branded as ... -
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(2021 , Master Thesis)Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ... -
HARNESSING MACHINE LEARNING IN CLINICAL DECISION SUPPORT: THEORY AND PRACTICE
(2021 , Dissertation)Decision making is a central activity in all clinical professions. Clinical decisions bear wellbeing and economic risks and consequences for patients, families, employers, and national economies. Thus, clinicians should ... -
A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(2021 , Master Thesis)This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ... -
M-SERVICE QUALITY OF TELECOMMUNICATION COMPANIES IN QATAR
(2021 , Professional Masters Project)Today, although mobile applications make our lives easier, the service quality provided by such applications has become a vital element in increasing customer satisfaction. This research paper aims to identify the significant ... -
THE RELATIONSHIP BETWEEN GENDER DIVERSITY AND EARNINGS QUALITY GIVEN DIFFERENCES IN CULTURAL DIMENSIONS AND ACCOUNTING VALUES
(2020 , Master Thesis)Given their risk-averse and conservative nature, female directors are expected to influence board effectiveness. However, despite the hefty literature on gender diversity, few studies (with inconclusive results) focused ... -
The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(2021 , Master Thesis)Social media is growing in popularity and has assumed a more central role in information dissimilation more recently. This development has increased the opportunity for firms to communicate, persuade, and influence ... -
Study of Flexible Working Arrangements in context of Covid-19 in Qatar
(2021 , Professional Masters Project)Digitalization and social networks have impacted the way people communicate, collaborate and work. Employees are starting to take greater control and autonomy over their working hours. Experts suggest that flexible work ... -
The Association Between Board of Directors' Effectiveness and Audit Fees in State-Owned Enterprises
(2021 , Master Thesis)This study examines the association between board of directors' effectiveness and audit fees in state-owned enterprises (SOEs). Furthermore, this study examines the effect of three country-related indices (the Strength ... -
The Factors Affect Usage of E-Commerce in the Qatari SMES
(2016 , Professional Masters Project)The main aim of conducting this research is to understand the main factors that affect e-commerce usage, also to explore the obstacles that prevent users of Electronic commerce (EC) adoption in the Qatari SMEs. The ... -
Public-Private Partnership in Qatar.
(2020 , Master Thesis)This study investigates within the context of public-private partnership (PPP), the relationship between performance (PM), critical success factors (CSFs), value for money (VFM) and corporate governance (CG) in Qatar. The ... -
The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
(2020 , Master Thesis)With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ... -
Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
(2020 , Master Thesis)Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ... -
Board structure, intellectual capital, cost of capital and firm performance - A path analysis model
(2020 , Master Thesis)This study examines the indirect relationship between board structure and firm performance with the mediating effect of intellectual capital and cost of capital. In addition, the study examines the total, direct and indirect ... -
Gender, Leadership Styles, and Employee Turnover Intention: Case of Higher Education
(2020 , Professional Masters Project)As Qatar University is moving towards a transformational strategy, it is critical to understand that bringing about effective change within the institution is in the hands of both leaders and followers. Therefore, it ... -
Sponsorship and Donations in Qatar Foundation: An Empirical Investigation to the Foundation’s Fundraising Efforts
(2020 , Professional Masters Project)Non-government organizations have historically been financially challenged, and recent developments have been underway to explore innovative fundraising and financially sustainable solutions. Within Qatar, Qatar Foundation ... -
THE EMPLOYABILITY OF QATARI CITIZENS IN THE HOSPITALITY SECTOR: CURRENT CHALLENGES AND FUTURE PROSPECTS
(2020 , Professional Masters Project)The hospitality industry in Qatar is rapidly growing. The growth is supported by the preparation for the FIFA World Cup 2022 and by the efforts of Qatar towards tourism and hospitality development in the country. Consequently, ... -
PRIORITIZING STRESS MANAGEMENT STRATEGIES FOR KAHRAMAA CUSTOMER SERVICE DEPARTMENT: ANALYTIC NETWORK PROCESS AND SUPERMATRIX APPROACHt
(2020 , Master Thesis)Stress is a ubiquitous phenomenon that has several fiscal and practical consequences on both the employees and the employers. Implementing stress management strategy in the workplace is a critical issue for leaders and ... -
TJOB INSECURITY IMPACT ON EMPLOYEE PERFORMANCE: A STUDY ON QATAR UNIVERSITY
(2020 , Professional Masters Project)Job security is one of the most debatable and topics in the world of human resources. Many studies concluded that job security is one of the keys to employee satisfaction. It also contributes to employee performance and ...
