Browsing by Author "Rana, Nripendra P."
Now showing items 41-55 of 55
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Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
Anubhav, Mishra; Shukla, Anuja; Rana, Nripendra P.; Currie, Wendy L; Dwivedi, Yogesh K. ( Elsevier , 2023 , Article)This study extends the post-acceptance model of information systems (IS) continuance, which is widely used to explain users’ satisfaction and IS continuance intentions. The extended model includes additional variables such ... -
Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. ( Springer Nature , 2023 , Article)With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ... -
Responsible natural language processing: A principlist framework for social benefits
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Irani, Zahir ( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
Behera, Rajat Kumar; Bala, Pradip Kumar; Tata, Sai Vijay; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ... -
Self-promotion and online shaming during COVID-19: A toxic combination
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kayal, Ghadeer ( Elsevier , 2022 , Article)A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others ... -
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
Leong, Lai Ying; Hew, Jun Jie; Lee, Voon Hsien; Tan, Garry Wei Han; Ooi, Keng Boon; Rana, Nripendra P.... more authors ... less authors ( Emerald Publishing , 2023 , Article)Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ... -
Social Commerce in Emerging Markets and its Impact on Online Community Engagement
Algharabat, Raed S.; Rana, Nripendra P. ( Springer , 2020 , Article)This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
Baabdullah, Abdullah M.; Rana, Nripendra P.; Alalwan, Ali Abdallah; Algharabat, Raed; Kizgin, Hatice; Al-Weshah, Ghazi A.... more authors ... less authors ( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ... -
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Algharabat, Raed Salah; Kumar, Kumod ( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ... -
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
Sheshadri, Chatterjee; Rana, Nripendra P.; Dwivedi, Yogesh K.; Baabdullah, Abdullah M. (2021 , Article)This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ... -
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
Rana, Nripendra P.; Chatterjee, Sheshadri; Dwivedi, Yogesh K.; Akter, Shahriar ( Taylor & Francis , 2021 , Article)The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Algharabat, Raed S.; Metri, Bhimaraya; Rana, Nripendra P. ( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ...