Browsing by Author "Ghantous N."
Now showing items 1-2 of 2
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International franchising and performance: a resource-based perspective
Ghantous N.; Das S.S. ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ... -
When does uncertainty avoidance promote customer-to-customer intercultural service encounters?
Ghantous N.; Maher A.A. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Previous literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on intercultural experiences. This includes positive, negative and insignificant associations between UA ...