Browsing by Author "Kayal, Ghadeer G."
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Does brand credibility matter? The case of organic food products
Sekhar, Chandra; Krishna, Swati; Kayal, Ghadeer G.; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ...