تصفح حسب المؤلف "AL-KWIFI, Sam O."
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The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products
Al-Kwifi, Sam O. ( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate the factors that underpin consumer attitude toward switching a product brand, using functional magnetic resonance imaging (fMRI) to study brain activity during the ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
Abu Farha, Allam; AL-KWIFI, Sam O. (2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ...