Browsing by Author "Sheshadri, Chatterjee"
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The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
Sheshadri, Chatterjee; Rana, Nripendra P.; Tamilmani, Kuttimani; Sharma, Anuj ( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ... -
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
Sheshadri, Chatterjee; Rana, Nripendra P.; Dwivedi, Yogesh K.; Baabdullah, Abdullah M. (2021 , Article)This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...