Browsing by Author "Bahri-Ammari, Nedra"
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The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
Bahri-Ammari, Nedra; Coulibaly, Daouda; Ben Mimoun, Mohamed Slim ( Elsevier , 2020 , Article)Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ...