Browsing by Author "Abu Gharara, Sahar Raafat"
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Can Arab-origin brands go global? An exploratory study
Farrag, Dalia Abdel Rahman; Abu Gharara, Sahar Raafat ( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ...