Browsing by Author "Tamilmani, Kuttimani"
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The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
Sheshadri, Chatterjee; Rana, Nripendra P.; Tamilmani, Kuttimani; Sharma, Anuj ( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...