تصفح حسب الموضوع "attitude change"
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Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel
(2022 , Article)The Elaboration Likelihood Model (ELM), as a dual-process approach to theorizing attitude formation and persuasion phenomena, has garnered popularity and praise since its inception by Petty and Cacioppo in 1979. Nevertheless, ...