تصفح حسب الموضوع "band awareness"
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Possible effect of Merger and Acquisition on Brand Equity: A case study of IT industry
( International Business Academics Consortium (iBAC) , 2017 , Article)This study focuses on how mergers and acquisitions (M&A) affect the consumer's buying behavior, specifically the consumer's perception, of both the parent and acquired brand in the IT industry. The empirical test of the ...