Browsing by Subject "Cognitive computing"
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Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...