Browsing by Subject "apparel purchasing"
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Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated-mediation model
( John Wiley and Sons Ltd , 2024 , Article)The study aims to empirically examine the consumers' online apparel purchasing behavior using the constructs from the technology acceptance model (UTAUT). The complex interrelationships between perceived usefulness, perceived ...