Browsing by Subject "Cosmetic product"
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I buy green products, do you...?'': The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate ...