Browsing by Subject "Customer Satisfaction"
Now showing items 1-3 of 3
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CUSTOMER RELATIONSHIPS IN BANKING: DOES RELATIONSHIP STRENGTH INFLUENCE RELATIONSHIP QUALITY AND OUTCOMES?
( Qatar University Press , 2021 , Article)This study investigates how customer-bank relationship strength dimensions, reflected by relationship length, depth and width, influence the associations between customer-perceived relationship quality and relational ... -
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILTY ON CUSTOMER SATISFACTION: THE CASE OF OOREDOO QATAR
(2018 , Professional Masters Project)The corporate social responsibility (CSR) concept has become one of several business approaches and a major concern for many companies and organizations. In fact, over the past two decades, the CSR concept has been dominating ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ...