Browsing by Subject "Islamic marketing"
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A comparative analysis of the UN declaration, global business compact, and religious morals in determining global values for business and their application to Islamic marketing
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose The continued rise of the multinational and debate as to what constitutes global business values is predicated on the UN Declaration and Global Business Compact. This research suggests both documents explicitly ... -
Theories of Islamic marketing
( Inderscience , 2016 , Article)In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. ...