Browsing by Subject "Islamic markets"
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Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
(2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ...