Browsing by Subject "Reputation"

Now showing items 1-3 of 3

Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

Tiamiyu, Tosin; Quoquab, Farzana; Mohammad, Jihad ( Emerald , 2020 , Article)
Purpose: Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. ...
“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”

ALMAADEED, KUMMAM MOHAMMED (2018 , Professional Masters Project)
There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...
Factors affecting university image among graduate alumni: A case study of Qatar university

Khalifa A., Haza; Abdel-Salam, Abdel-Salam G.; Mollazehi, Mohammad D.; Mohamed, Radwa Ismail; Hasan, Mahmood A.; Al-Tameemi, Rusol A.; Bensaid, Ahmed; Johnson, Chithira; Romanowski, Michael H.... more authors ... less authors ( Elsevier , 2022 , Article)
Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were ...