Browsing by Subject "consumer culture theory"

Now showing items 1-2 of 2

    • Consumers motivations and roles in rooting for or against underdog consumer 

      Zourrig H.; El Hedhli K. ( Blackwell Publishing Ltd , 2018 , Article)
      When wronged customers feel powerless they could bring publicly their fight against offending firms. Doing so could help to put the perpetrator firms under pressure and urge them to restore fairness. While some consumers ...

    • No assemblage required: On pursuing original consumer culture theory 

      Belk R.; Sobh R. ( SAGE Publications Ltd , 2019 , Article)
      Our title plays with the promise on certain consumer goods packages of “no assembly required,” but in fact we call upon the reader to assemble new theories rather than rely on existing ones like assemblage theory. We argue ...