Browsing by Subject "social networks"
Now showing items 1-5 of 5
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Discovering influential users in micro-blog marketing with influence maximization mechanism
(2012 , Conference Paper)Micro-blog marketing has become a main business model for social networks nowadays. On social networking sites (e.g., Twitter), micro-blog marketing enables the advertisers to put ads to attract customers to buy their ... -
HASHTAG UNITY IN THE MIDST OF THE BLOCKADE OF QATAR
(2018 , Master Thesis)This thesis examines the digital manifestations of the wave of popular nationalism that emerged in Qatar following the outbreak of the Gulf crisis in June 2017. It undertakes a multimethod analysis of 39,454 messages on ... -
Motivations for using social media: comparative study based on cultural differences between American and Jordanian students
( Inderscience , 2017 , Article)Social network sites (SNSs) have gained popularity over the last decade. Students use SNSs according to their personal differences, which are influenced by cultural and demographic factors. This paper proposed a model that ... -
The role of social networks in the formation of transnational higher education partnership: a case study of a British university and a Qatari education institute
( Taylor and Francis Group , 2024 , Article)Transnational higher education (TNE) became the dominant higher education arrangement in the Middle East. This article reports on the role of individuals in setting up TNE partnerships between a Qatari educational institute ... -
The influence of utilising Facebook on e-government adoption
( Inderscience Enterprises Ltd. , 2019 , Article)E-government is becoming a major channel for citizens' communication, interaction and collaboration with their government. Utilising the increased use of social media, individuals, businesses and governments recognised the ...