Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study

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Author Manochehri, N.-N. en_US
Author AlHinai, Y.S. en_US
Available date 2009-12-28T09:15:23Z en_US
Publication Date 2008 en_US
Citation Manochehri, N.-N.; AlHinai, Y.S., "Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study," Service Systems and Service Management, 2008 International Conference on , pp.1-6, June 30 2008-July 2 2008 en_US
URI http://dx.doi.org/10.1109/ICSSSM.2008.4598475 en_US
URI http://hdl.handle.net/10576/10530 en_US
Abstract As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of mobile-commerce in the Gulf Cooperation Council (GCC) countries in term of consumers' attitudes towards mobile commerce and mobile services provided by mobile operators. Oman, one of the GCC countries is used as the case study. The theoretical background of the study was drawn from Technology Acceptance Model (TAM). This study showed that there is a promising future for m-commerce in Oman as above 66 percents of respondents said that they are willing to buy products and services using their mobile phones. Security of mobile transactions and the cost of products and services are great concerns to the mobile phone users. This study provides a list of recommendations based on the result of the survey that would be of importance to the mobile industry stakeholders in Oman, GCC, and other countries with a similar economy, market and consumer characteristics. The outcome of the study would be of a particular interest to the private and public telecommunication organizations; especially those that intend to invest in m-commerce in the GCC area and other developing countries. en_US
Language en en_US
Publisher IEEE en_US
Subject E-commerce en_US
Subject GCC en_US
Subject M-payment en_US
Subject Mobile technology en_US
Subject Mobile-commerce en_US
Subject TAM en_US
Title Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study en_US
Type Conference Paper en_US


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