Search
Now showing items 1-10 of 13
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Assessing customers' attitude towards online apparel shopping: A three-way interaction model
(
Elsevier
, 2023 , Article)
This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ...
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
(
Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Developing a modified total interpretive structural model (M-TISM) for organizational strategic cybersecurity management
(
Elsevier
, 2021 , Article)
Cybersecurity is a serious issue that many organizations face these days. Therefore, cybersecurity management is very important for any organization. Organizations should learn to deal with these cyber threats through ...
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
(
Taylor & Francis
, 2021 , Article)
The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ...
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
(
Springer Science and Business Media Deutschland GmbH
, 2021 , Conference Paper)
With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
(
Emerald
, 2020 , Article)
Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ...