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The role of pharmaceutical marketing and other factors in prescribing decisions: The Yemeni experience
(2013 , Article)
Background: Prescribing decisions are a complex phenomenon and influenced by many pharmacological and non-pharmacological factors. Little is known about the actual prescribing behaviors of physicians or the factors behind ...
Physicians' perceptions of medical representative visits in Yemen: A qualitative study
(2013 , Article)
Background: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are ...