تصفح Center for Entrepreneurship and Organizational Excellence حسب الموضوع "Innovation process"
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Frugal innovation: Conception, development, diffusion, and outcome
( Elsevier , 2020 , Article)Frugal innovation (FI) demonstrates a new entrepreneurial landscape where small firms with limited resources develop innovations for underserved customers in low-income countries. FIs also create new markets and contribute ...