In pursuit of globalization: Learning from the hard lessons

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In pursuit of globalization: Learning from the hard lessons

Show simple item record Burney, Mohammed A. en_US Sohail, M. Sadiq en_US 2009-11-25T12:41:51Z 2009-11-25T12:41:51Z 2006 en_US
dc.identifier.citation Studies of Business and Economics, 2006, Vol. 12, No. 1, Pages 57-68. en_US
dc.description.abstract Companies that are successful in their local markets often assume that the ingredients behind that success should enable them to expand around the world. But such thinking can be grossly mistaken. There is multitude of mistakes made by companies seeking to become global competitors. These mistakes are sustained and expensive. They usually stem from a combination of inexperience, ignorance, or arrogance. This paper is based on a review of most recent literature available on globalization initiative made by different companies. The study identifies 12 basic mistakes committed by the failed companies. In this paper, we discuss these mistakes, and offer corrective strategies and courses of action to address them. en_US
dc.language.iso en en_US
dc.publisher Qatar University en_US
dc.subject Globalization en_US
dc.title In pursuit of globalization: Learning from the hard lessons en_US
dc.type Article en_US
dc.identifier.pagination 57-68 en_US
dc.identifier.issue 1 en_US
dc.identifier.volume 12 en_US

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