In pursuit of globalization: Learning from the hard lessons

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contributor.author Burney, Mohammed A. en_US
contributor.author Sohail, M. Sadiq en_US
date.accessioned 2009-11-25T12:41:51Z en_US
date.available 2009-11-25T12:41:51Z en_US
date.issued 2006 en_US
identifier.citation Studies of Business and Economics, 2006, Vol. 12, No. 1, Pages 57-68. en_US
identifier.uri http://hdl.handle.net/10576/6865 en_US
description.abstract Companies that are successful in their local markets often assume that the ingredients behind that success should enable them to expand around the world. But such thinking can be grossly mistaken. There is multitude of mistakes made by companies seeking to become global competitors. These mistakes are sustained and expensive. They usually stem from a combination of inexperience, ignorance, or arrogance. This paper is based on a review of most recent literature available on globalization initiative made by different companies. The study identifies 12 basic mistakes committed by the failed companies. In this paper, we discuss these mistakes, and offer corrective strategies and courses of action to address them. en_US
language.iso en en_US
publisher Qatar University en_US
subject Globalization en_US
title In pursuit of globalization: Learning from the hard lessons en_US
type Article en_US
identifier.pagination 57-68 en_US
identifier.issue 1 en_US
identifier.volume 12 en_US


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