The Impact of Country of Origin on Emiratis' Perception of products: The case of the Emirate of Dubai (UAE).

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Author El Omari, Hussein Abdulla en_US
Available date 2009-11-25T12:41:52Z en_US
Publication Date 2008 en_US
Citation Studies of Business and Economics, 2008, Vol. 14, No. 1, Pages 51-65. en_US
URI http://hdl.handle.net/10576/6866 en_US
Abstract The main aim of this study is to investigate the impact of country of origin on Emiratis' perception of products in the Emirate of Dubai. With this issue in mind, this study was carried out in the Burjuman Shopping Centre in Dubai. To guarantee an adequate response rate an Arabic version of the hand-delivered questionnaire method of data collection was employed. Due to the non-existence of an appropriate sampling frame of the Emirates, convenience-sampling procedures were, implemented. A total of 1003 questionnaires were distributed to all parts of the Burjuman Shopping Centre, and respondents returned the completed questionnaires to a specific person in Burjuman. Of the distributed questionnaires, 348 completed questionnaires were returned and were usable in the statistical analysis. The returned number of completed questionnaires gave the researcher a response rate of 35%. The findings of this study indicated that the issue of perception of country of origin exists in the Emirate of Dubai and that this perception has a great influence on Emiratis' perception of product quality and value. Further, local and international businesses and marketers need to consider this issue when developing their marketing strategies. en_US
Language en en_US
Publisher Qatar University en_US
Subject Impact of Country en_US
Title The Impact of Country of Origin on Emiratis' Perception of products: The case of the Emirate of Dubai (UAE). en_US
Type Article en_US
Pagination 51-65 en_US
Issue Number 1 en_US
Volume Number 14 en_US


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