تصفح حسب المؤلف "Sobh, Rana"
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The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
Sinno, Maha Bilal (2019 , Master Thesis)The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ... -
THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR
SHEIK, RANDA (2018 , Master Thesis)The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ... -
“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
ALMAADEED, KUMMAM MOHAMMED (2018 , Professional Masters Project)There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ... -
Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
Al-Minhas, Othman (2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ... -
MARKETING COMMUNICATION STRATEGY-GAC MOTOR
AL YOUSIF, FATMA AHMED (2018 , Professional Masters Project)GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ... -
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
Alzaeem, Amal (2018 , Master Thesis)Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ... -
QATAR POST MARKET ANALYSIS
AL KUWARI, NOJUD M. (2018 , Professional Masters Project)The purpose of this project is to perform an internal and external market analysis for Qatar Post for providing them with better marketing solutions for gaining a competitive advantage over their rivals. Research problem ... -
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
AYYAD, NADA ALI MOHAMMED (2019 , Master Thesis)The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...