• English
    • العربية
  • العربية
  • Login
  • QU
  • QU Library
  •  Home
  • Communities & Collections
  • Help
    • Item Submission
    • Publisher policies
    • User guides
    • FAQs
  • About QSpace
    • Vision & Mission
View Item 
  •   Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Student Thesis & Dissertations
  • College of Business and Economics
  • Science in Marketing
  • View Item
  • Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Student Thesis & Dissertations
  • College of Business and Economics
  • Science in Marketing
  • View Item
  •      
  •  
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR

    Thumbnail
    View/Open
    RandaSheik_OGSApprovedThesis.pdf (1.473Mb)
    Date
    2018-01
    Author
    SHEIK, RANDA
    Metadata
    Show full item record
    Abstract
    The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been thoroughly examined. The aim of this study is to examine the impact of perceived privacy on behavioral intentions in restaurant settings. The moderating effect of personal cultural orientation and mediating effect of emotions are examined. This study is conducted in restaurant settings within Qatar, an Arab-Islamic country with a significant privacy ethos. Data is collected from 129 Qataris and analyzed using PROCESS. Theoretically, this study sets a precedent for the consideration of privacy as an important determinant in the service setting. This study also provides valuable managerial implications about the effect of perceived privacy on repurchase/revisit intentions. Through utilizing the knowledge obtained here, managers can cater to and trigger positive emotions that lead to favorable behavioral responses.
    DOI/handle
    http://hdl.handle.net/10576/11335
    Collections
    • Science in Marketing [‎26‎ items ]

    entitlement


    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU

     

     

    Home

    Submit your QU affiliated work

    Browse

    All of Digital Hub
      Communities & Collections Publication Date Author Title Subject Type Language Publisher
    This Collection
      Publication Date Author Title Subject Type Language Publisher

    My Account

    Login

    Statistics

    View Usage Statistics

    About QSpace

    Vision & Mission

    Help

    Item Submission Publisher policiesUser guides FAQs

    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU

     

     

    Video