Browsing by Author "Bodet, Guillaume"

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    • Islamic sport marketing or sport marketing in Muslim cultures and communities 

      Bodet, Guillaume; Amara, Mahfoud ( Taylor and Francis Group , 2015 , Book chapter)
      As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, ...