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    Islamic sport marketing or sport marketing in Muslim cultures and communities

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    Date
    2015-09-25
    Author
    Bodet, Guillaume
    Amara, Mahfoud
    Metadata
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    Abstract
    As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as “Islamic marketing”, “sport Islamic marketing”, and “Islamic sport marketing” necessitates first defining the concept of marketing, its meanings, and related representations or extension to sport marketing.
    URI
    https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84960268081&origin=inward
    DOI/handle
    http://dx.doi.org/10.4324/9781315745480-17
    http://hdl.handle.net/10576/37980
    Collections
    • Sport Sciences [‎167‎ items ]

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