Investigation of Factors Affecting Online Knowledge Sharing of Knowledge Training Centers in the MENA Region

Abstract

The study applied Unified Theory of Acceptance and Use of Technology (UTAUT) Model in the voluntary context of online knowledge sharing of knowledge training centers in the MENA region. Quantitative data were collected from a sample of 296 managers. Statistical analysis of the study’s model was conducted using structural equation modeling technique. Empirical investigation of the model’s hypotheses has indicated that knowledge training centers managers’ “intention to use” online knowledge sharing is dependent on performance expectancy and effort expectancy, while the social influence has insignificant effect on online knowledge sharing. On the other hand, knowledge training centers managers’ usage behavior depends on facilitating conditions and intention to use. This study empirically validated the UTAUT model in the context of knowledge training centers in the MENA region, especially within Arab culture, which represents a group of developing countries which did not have adequate studies that could explain the usage behavior of new technology.