College of Business and Economics
Collections in this community
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Accounting [11 items ]
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Business Administration [69 items ]
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Science in Marketing [19 items ]
Recent Submissions
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THE IMPACT OF ERP SYSTEMS ON MANAGEMENT ACCOUNTING PRACTICES AND PROFESSIONS: THE CASE OF HMC-QATAR
(2022 , Master Thesis)This thesis explores the impact of enterprise resource planning (ERP) technology on management accounting practices (MAPs) in the public healthcare sector in Qatar. It aims to understand the effect of this technology on ... -
Corporate sustainability, context and performance: An empirical examination of the Indian hotel industry
(2021 , Dissertation)Corporate sustainability has been of prime interest to many industries including the travel and tourism industry as it shares a bidirectional relationship with the society and the environment. Taking this into account, ... -
QATARIZATION PRACTICES AT QATAR GENERAL ELECTRICITY AND WATER CORPORATION (KAHRAMAA): CHALLENGES AND FUTURE CONSIDERATIONS
(2022 , Professional Masters Project)This study explores the current practices and challenges for Qatarization at Kahramaa, the Qatar General Electricity and Water Corporation. This is a government entity in the energy sector and the study asks about the ... -
INSTITUTIONAL ENTREPRENEURSHIP OF EXTENSIBLE BUSINESS REPORTING LANGUAGE (XBRL) IMPLEMENTATION AND ACCOUNTING CHANGE PROCESS: CASE OF QATAR STOCK EXCHANGE
(2022 , Master Thesis)The main aim of this thesis is to investigate the conditions and processes by which the traditional financial reporting system was replaced by the eXtensible Business Reporting Language (XBRL). This thesis draws on a ... -
FACTORS THAT IMPACT USERS' SATISFACTION WHEN USING DIGITAL CONTACT TRACING APP: THE CASE OF EHTERAZ
(2022 , Master Thesis)This research aims to investigate the user satisfaction of Ehteraz in Qatar as a unique case study due to the mandatory requirement to download and present to authorities. Individuals in Qatar are excluded from accessing ... -
THE EFFECTS OF DTCA ON DRUG PRESCRIPTION IN SAUDI ARABIA
(2022 , Master Thesis)This research extends to other studies published in many countries on direct-to-consumer advertising (DTCA) prescription drugs. However, this research focused on the effects of DTCA on prescribing drugs in Saudi Arabia. ... -
AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS PURCHASE INTENTION: EXAMINING THE ROLE OF BRAND EQUITY, RELATIONSHIP EQUITY, AND BRAND TRUST IN S-COMMERCE
(2022 , Master Thesis)This research addresses the great need to explore the different impacts of social media marketing activities on consumers' purchase intention in s-commerce in Qatar, which is less represented in the literature. Accordingly, ... -
FACTORS AFFECTING APPLICATION DOWNLOADING IN QATAR
(2022 , Professional Masters Project)Smartphone applications have gained excessive attention during the last couple of years due to the increasing number of mobile application downloads, withal its revenues. A smartphone application, or mobile device application, ... -
FACTORS AFFECTING CONSUMERS' ADOPTON OF ONLINE GROCERY SHOPPING APPLICATIONS IN QATAR
(2022 , Professional Masters Project)The usage of online grocery shopping applications is developing worldwide, which has enhanced the competition among service providers. Accordingly, understanding the factors that affect consumers’ adoption of these services ... -
The Effect Of Achievements On Fans Pride, Team Identification And Sense Of Community And Their Effect On Fans Purchase Intentions: A Comparison Study Between Real Madrid Fans In Madrid And Qatar
(2022 , Master Thesis)Team identification, pride, and sense of community is generally presented in the literature as an important factor that affects the level of fandom for football fans. In this vein, the present study aims to investigate the ... -
Factors Affecting Students’ Satisfaction with Online Learning in Higher Education in Qatar
(2021 , Master Thesis)This effort seeks toward exploring the major factors that play an essential part in enhancing students ‘satisfaction with online learning experience in higher education in Qatar, before and during the COVID-19 pandemic. ... -
Leadership and Project Success in Megaprojects: Case of Qatar
(2021 , Dissertation)Megaprojects are complex ventures that involve multiple public and private stakeholders and have huge impact on society. Hence, understanding factors that contributes to project success is quite crucial in the context ... -
EXPLORING HOW BRAND-GENERATED CONTENT CREDIBILITY AND TYPE SHAPE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: EMPIRICAL EVIDENCE FROM TWITTER
(2021 , Thesis)The thesis explores the phenomenon of brand-generated content on social media, explaining how its credibility and type shape customer engagement. The study examines how the source credibility (content generated independently ... -
POST-MERGER CUSTOMER BEHAVIOR AND ITS RELATIONSHIP WITH PERCEIVED SERVICE QUALITY IN THE BANKING INDUSTRY IN QATAR
(2021 , Thesis)Mergers, in the banking industry, occur all over the world. Recently, the first merge in Qatar occurred between Barwa Bank and International Bank of Qatar (IBQ). A new entity emerged from this merger and was branded as ... -
BRAND HUMOUR ADVERTISEMENTS ON A SOCIAL NETWORK PLATFORM AND ITS IMPACT ON ONLINE CONSUMER ENGAGEMENT: THE CASE OF INSTAGRAM
(2021 , Thesis)Past studies on humour have predicted that the right kind of humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour ... -
THE IMPACT OF RISK IDENTIFICATION ON IT PROJECT DELIVERY IN QATAR PUBLIC SECTOR
(2021 , Professional Masters Project)Unmanaged project risks can jeopardize the project's success and outcome. To assist project managers in overcoming or reducing the impact of project risk, several risk management models and standards have been established. ... -
HARNESSING MACHINE LEARNING IN CLINICAL DECISION SUPPORT: THEORY AND PRACTICE
(2021 , Dissertation)Decision making is a central activity in all clinical professions. Clinical decisions bear wellbeing and economic risks and consequences for patients, families, employers, and national economies. Thus, clinicians should ... -
A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
(2021 , Thesis)This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ... -
M-SERVICE QUALITY OF TELECOMMUNICATION COMPANIES IN QATAR
(2021 , Professional Masters Project)Today, although mobile applications make our lives easier, the service quality provided by such applications has become a vital element in increasing customer satisfaction. This research paper aims to identify the significant ... -
THE RELATIONSHIP BETWEEN GENDER DIVERSITY AND EARNINGS QUALITY GIVEN DIFFERENCES IN CULTURAL DIMENSIONS AND ACCOUNTING VALUES
(2020 , Master Thesis)Given their risk-averse and conservative nature, female directors are expected to influence board effectiveness. However, despite the hefty literature on gender diversity, few studies (with inconclusive results) focused ...
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