QATAR POST MARKET ANALYSIS

Abstract

The purpose of this project is to perform an internal and external market analysis for Qatar Post for providing them with better marketing solutions for gaining a competitive advantage over their rivals. Research problem in this project is to compare the efficiencies and effectiveness of Qatar Post in relation to its rivals and competitors and to identify the strengths, weaknesses, opportunities and threats associated with its working. Also to identify the forces, internal as well as external which might affect the overall transformation of Qatar Post. Basic design of the study includes recognizing the strengths, weaknesses, opportunities and threats to the Qatar Post organization following which we analyse the various SO and ST strategies so as to have provided a suggestive route to ensure growth of the organization. Marketing is taken as a prominent tool to promote growth of the organization according to the realized points under the headings of SWOT and Porter’s forces. Major findings in the market analysis includes major competitors of Qatar Post compete on the grounds of speed, quality, and price of delivery, so upon successful mix of these factors, Qatar Post can boost its growth to manifolds. Also Qatar Post has to be dynamic in responding to the changing needs of the market environment. Threats include new entrants and substitution due to buyer’s power which is realized as pressure to this industry. If Qatar Post brings its deep rootedness in providing great services to its base, it could be a challenge to its competitors. With time, it also has to adapt to the change in technology to make delivery of service speedy and efficient. In order to expand globally, Qatar Post may thrive to have a top notch service provision with great market research achieved through latest technology training to employees, that could help Qatar Post become number one postal service in the state.