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AuthorZahiri S.
AuthorEl-Gohary H.
AuthorHussain J.
Available date2019-11-04T05:19:28Z
Publication Date2018
Publication NameInternational Journal of Customer Relationship Marketing and Management
ResourceScopus
ISSN1947-9247
URIhttp://dx.doi.org/10.4018/IJCRMM.2018040103
URIhttp://hdl.handle.net/10576/12256
AbstractThis article describes how although the internet has become a significant platform for the advancement of marketing strategies and developments, there have been inadequate empirical research efforts concerning its adoption for conducting internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology adoption in developed countries, while there have been inadequate empirical research efforts concerning its adoption in developing countries. It is widely recognised that the adoption of internet marketing can offer substantial opportunities for Small and Medium Sized Enterprises (SMEs). In developing countries, internet marketing opportunities can be a meaningful approach for SMEs to be able to compete with large businesses and to access, with lowest possible costs, targeted customers.
Languageen
PublisherIGI Global
SubjectInternet Marketing
Internet Marketing Adoption
Iran
Iranian Distribution Industry
TitleInternet marketing adoption by iranian distribution industry: An attempt to understand the reality
TypeArticle Review
Pagination33-61
Issue Number2
Volume Number9
dc.accessType Abstract Only


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