Management & Marketing
Recent Submissions
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The Cultural Drivers of Self-Employment in MENA: Exploring the Roles of Internal Locus of Control and Religiosity
(2025 , Article)What drives individuals in the Middle East and North Africa (MENA) region to pursue self-employment: internal or external personal attributes? How do these factors vary across different countries and economic contexts? ... -
Unlocking the Potential of Non-Core Technology Assets in Large Firms
( University of California , 2025 , Article)Over a period of time, large firms often accumulate vast portfolios of non-core technology (NCT) assets, which are underutilized despite their potential value. Unlike core technologies that are critical to a firm’s competitive ... -
Revolutionising Learning: An Attempt to Understand the Impact of AI-Driven Personalised Education on Under- graduate Student Engagement and Performance
(2025 , Conference)Artificial Intelligence, rapidly becoming part of educational systems worldwide, and is transforming learning and teaching in schools and other higher education institutions by giving students real-time experiences. ... -
Generative Artificial Intelligence, ChatGPT, and Higher Education: A Comprehensive Systematic Review of Opportunities, Challenges, and Future Directions
(2025 , Conference)With the advancement in artificial intelligence (AI), the possibility of integrating Generative Artificial Intelligence (GAI), such as ChatGPT, in education is rapidly growing. The paper employs a systematic literature ... -
Natural Resources Price Volatility and FinTech: Implications for Economic Recovery in Post-covid-19 Era
( Springer Nature , 2025 , Conference)For over three decades, linking natural resources to economic growth remained a debatable topic. Covid-19 has triggered an economic downturn worldwide and fostered volatility in natural resource price (NRP). Due to the ... -
Lean Six Sigma, ISO 9001, and organizational performance: An integrated approach
( Taylor and Francis , 2025 , Article)Organizations endeavor to enhance their market positions and gain competitive advantages by either continuously improving or radically transforming their systems and processes. Despite the worldwide popularity of the ISO ... -
Entrepreneurial Education in the GCC: Review and Prospective Directions
( Springer , 2025 , Book chapter)In the Gulf Cooperation Council (GCC) countries, entrepreneurship education has emerged as a pivotal catalyst for driving economic diversification and promoting sustainable development. This chapter serves to synthesise ... -
Conclusion: Leveraging Legacy for Qatar's Post-FIFA World Cup Path Forward
( Springer , 2025 , Book chapter)The concluding chapter of this book encapsulates the multifaceted impact of the FIFA World Cup 2022 on Qatar and the broader implications for global sports events. It explores the transformative effects the tournament had ... -
Enhancing sustainable performance among manufacturing SMEs: the interplay of knowledge management and organizational structure
( Springer Nature , 2025 , Article)Manufacturing SMEs face persistent challenges in achieving sustainable performance (SP) due to resource constraints and ineffective knowledge management (KM) practices. Drawing on the knowledge-based view, contingency ... -
The Audacity to Dream: The Journey of Qatar's Bid to Hosting the FIFA World Cup 2022
( Springer , 2025 , Book chapter)Qatar has stunned the world with a monthlong tournament. By all accounts, The FIFA Qatar World Cup 2022 was stellar. But before closing the game with arguably the best final ever, Qatar's bid had to survive scrutiny, smear ... -
Examining the team's creative intentions through digital task interdependencies, technological disruption, and digital human resource management: Jordanian SME's
( Research Square Company , 2025 , Article)Employees' intentions to generate and pursue ideas are necessary to maintain competitiveness. This pressurizes the managers to guarantee that digital human resource management (DHRM) can be used effectively to drive creative ... -
How green HRM shapes organizational attractiveness: a sequential mediation approach
( Emerald Publishing , 2025 , Article)Recently, the relationship between green human resource management (GHRM) and organizational attractiveness (OA) has garnered scholarly attention. However, understanding the mechanisms under which GHRM affects OA remains ... -
International Insights for Luxury Brand Marketing
( IGI Global , 2026 , Book)Luxury brands rely on exclusivity and tradition in their marketing. However, in this fast-changing world, international insight has become essential to recognize consumer behaviors and for brands to adapt their marketing ... -
How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
( John Wiley and Sons Inc , 2025 , Article)Drawing on the stimulus-organism-response (S-O-R) framework, the current work contends that the interplay between Humanoid Virtual Influencer (HVI) traits acts as a stimulus that shapes consumers' sense of social presence ... -
Leadership Program Effectiveness: Examining the Mediating Role of Resource Availability in Developing Student Leaders
( IGI Global , 2025 , Article)This study aims to investigate the mediating role of resource availability in the relationship between the leadership programs offered at the Qatar Leadership Academy and the development of students' leadership skills, as ... -
Examining the Mediating Role of Prior Experiences on the Relationship between Leadership-Related Courses, Student Leadership, and the Development of Leadership Skills among University Students: The Case of Qatar University
( IGI Global , 2025 , Article)This study aims to investigate the mediating role of prior experiences on the relationship between leadership-related courses, student leadership, and the development of leadership skills among students at Qatar University. ... -
Barriers to Circular Economy Transitions in Emerging Markets: Insights From the GCC and Implications for Sustainable Development
( John Wiley and Sons Ltd , 2025 , Article)This study investigates the barriers to implementing circular economy (CE) practices in the Gulf Cooperation Council (GCC) region, where, despite ambitious governmental strategies and regulatory reforms, the adoption of ... -
Green product innovation: influences on environmental sustainability performance
( Emerald Publishing , 2025 , Article)Purpose: In the contemporary era, practices that are not sustainable pose risks to both businesses and the environment. Thus, this study explores the interplay between workforce agility, knowledge sharing and product ... -
The frame of reference used by key boundary personnel in SMEs in diverse cultures: a comparison of Japan and Qatar
( Emerald Publishing , 2025 , Article)Purpose: This study aims to examine the theoretical and epistemological assumptions that underlie strategic decision-making in small-medium enterprises (SMEs) relationships by examining the different organizational frames ... -
Enhancing green innovation through knowledge management: the role of total quality management
( Emerald Publishing , 2025 , Article)Purpose This paper aims to investigate how green knowledge management, with its dimensions (green knowledge acquisition [GKA], green knowledge sharing [GKS] and green knowledge application [GKA]), affects green innovation ...
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