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The Impact of Supplier Orientation on Firm Innovativeness: An Abstract
(
Springer Nature
, 2017 , Book chapter)
For over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and ...
Generational Differences in Brand Hate: An Abstract
(
Springer Nature
, 2022 , Book chapter)
Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ...
Creating value from business intelligence systems investments
(
Taylor and Francis
, 2017 , Book chapter)
Both academics and practitioners have recognized the value of business intelligence systems (BI systems, hereafter) to enhance planning, control, decision-making, and organizational performance. This value stems from the ...
Service Ethnocentrism: A Conceptual Model (An Abstract)
(
Springer Nature
, 2017 , Book chapter)
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
(
Springer Nature
, 2019 , Book chapter)
Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ...
Expert Systems
(
John Wiley & Sons, Ltd
, 2015 , Book chapter)
Expert systems mimic the problem-solving activity of human experts in specialized domains by capturing and representing expert knowledge. Expert systems include a knowledge base, an inference engine that derives conclusions ...
Structuring IT function: Imperative for the new millennium
(
Taylor and Francis
, 2019 , Book chapter)
Globalization of the world economy is made possible only by advances in information technology (IT). The IT function has come a long way from being organized as a centralized function to becoming a more distributed ...
Cultural integration with strategic decision-making process in determining innovation performance: Evidence from an arab country setting
(
IGI Global
, 2014 , Book chapter)
This chapter presents an empirical study that examines the co-alignment between the Strategic Decision- Making Process (SDMP) and cultural contextual factors in developing a more completely specified model of innovation ...
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
(
Springer
, 2020 , Book chapter)
Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ...
Mismanagement or mismeasurement: The application of DEA to generate performance values and insights from big data
(
IGI Global
, 2013 , Book chapter)
Data Envelopment Analysis (DEA) is a well-known frontier valuation method to assess the performance of set of Decision Making Units (DMUs). It derives an overall performance for each DMU based on its efficiency relative ...