Browsing Management & Marketing by Author "Sharif, Khurram"
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Analyzing informal value transfer networks through the lens of social exchanges
Sharif, Khurram; Farooqi, Nauman; Kassim, Norizan; Zain, Mohamed ( Emerald Publishing , 2021 , Article)Purpose: This study aims to focus on how informal value transfer networks, Hawala business in particular, used social exchanges in their business dealings. More specifically, the conducted research looked into how social ... -
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
Sharif, Khurram; Sidi Lemine, Mouna ( Taylor & Francis , 2021 , Article)This study examined the impact of university services on customers’ (students’) Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the ... -
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
Kassim, Norizan M.; Zain, Mohamed; Bogari, Naima; Sharif, Khurram ( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ...